The planning and implementation of strategic marketing requires some solid strategic thinking. One strategic thinking tool to use in preparing for any new marketing activity is a checklist or a list of questions to ask yourself before you begin any new marketing activity. Your Strategic Thinking Business Coach strongly emphasizes the importance of planning and [...]
Archive for February, 2011
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February 26th, 2011
Assisted Living Marketing Should Be Driven by Strategic Care
The formula seems pretty simple for the business of assisted living. The senior population is growing, so the need for senior care is growing. All a company has to do is to offer that care and they will have a growing (and successful) business. If only it were that simple.Caring is actually a necessary part [...]
February 26th, 2011
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It’s a very simple question with [...]
February 25th, 2011
10 Major Reasons Why You Do Not Get Referrals, According To Your Strategic Thinking Business Coach
Your Strategic Thinking Business Coach strongly recommends that all business owners (especially small business owners) develop a strategic referral plan. Te power of word of mouth has probably never been stronger. Prospects re relying upon the personal referral and testimonials of people they know and trust to help them make their decisions.Positive word of mouth [...]
February 23rd, 2011
Strategic Marketing For Construction and Real Estate Companies
There seems to be a gap between expectations and reality when it comes to marketing. Construction and real estate professionals often ask where they should advertise that will get them results tomorrow. Should they be in print? If so, what publication? Should they try radio or TV? The answer might be all or none depending [...]