Expanding your business in international markets involves risks that should be meticulously calculated. It requires additional steps to your planning process, but the results can be very rewarding!Having solid operations at home is usually a first step to a successful international expansion. Mastering the production, and the overall business experience, will give you the initial [...]
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April 7th, 2011
Major Communication Tip For Successful Strategic Planning – Define Strategic Planning Terms First
One of the key elements in any endeavor is clear communications. This is especially true when doing strategic planning. So, my major communication tip to ensure more successful strategic planning efforts is to first provide basic definitions of major terms used in the strategic planning process. Having written definitions to hand out to all participants [...]
April 7th, 2011
Strategic Alliances With Marketing Professionals
Among business professionals, the most difficult obstacle is taking the time out of running the business to market it. Of course, this is a catch 22 because if you don’t take the time market your business, then there will not be a business to run.Time and time again, marketing becomes a lower and lower priority [...]
April 5th, 2011
Strategic Core Values – 4 Effective Ways to Influence Human Behavior
Strategic core values and the understanding of the human heart is crucial for any profitable business. Values and the emotions can not be overstated as well as human behavior. To simplify such a need for the “human element” in any strategic business plan can wind up becoming a costly mistake. Whether planning strategic steps in [...]
April 5th, 2011
Strategic Marketing Planning Made Simple – The 4P Business Thinking System
An effective strategic marketing planning framework is a must-have element for any small business that wants to become a big business “when it grows up”. Unfortunately, many small business owners have as much interest in strategic marketing planning as a turkey has for thanksgiving. They avoid it.Part of the reason why they avoid this very [...]